Website Speed: The Invisible Hero of SEO and User Experience

Why Website Speed Matters So Much

As of 2025, Google’s ranking algorithm directly evaluates Core Web Vitals, which measure how fast a page loads, how stable it is, and how quickly it responds to user interaction.

• 53% of users leave pages that take more than 3 seconds to load.
• A 1-second improvement can increase conversions by up to 7%.

In short, speed is no longer just technical — it’s a key part of SEO, UX, and brand trust.

⚙️ What We Do at EAK

At EAK Engineering, we’ve built Turkey’s fastest HAProxy + Nginx optimized hosting infrastructure. Through our project speed.eak.llc, we measure website speed in real time and provide transparent performance data.

The system currently:

• Analyzes page load times,
• Reports server response time and redirect count,
• Measures core user experience metrics.

In the upcoming version, mobile and desktop performance results will be available separately.

Real Test Example

Speed Test Result
URL: https://weltew.com/tr_tr
Total Time: 1724.49 ms (1.72 seconds)
Status Code: 200
Redirects: 0
      

This result shows that weltew.com fully responded in about 1.7 seconds. According to Google’s benchmarks, response times under 2 seconds provide an “excellent user experience.” EAK Speed conducts all measurements using independent, Turkey-based infrastructure for real, localized results.

3 Golden Rules to Improve Website Speed

1. Use caching effectively. Cache static assets (CSS, JS, images) to reduce server load.
2. Enable CDN and HTTP/2. Deliver content from the nearest data point to reduce latency.
3. Optimize your images. Compress large PNG/JPEG files and switch to WebP format if possible.

Conclusion

Website speed is the hidden engine behind SEO and user satisfaction. Every 100 ms improvement strengthens brand perception and customer trust. At EAK, our goal is to build a performance culture where every millisecond counts.

Test your website speed for free